We live in the digital age, and if you’re working with a real estate agent, you want that agent to be pretty tech-savvy. Tech-savvy real estate professionals aren’t just more convenient to talk to (although that is definitely a plus!), they also have better access to properties, can move more quickly through the process, and can help you better home in on what appeals to you.
If you want to work with the best real estate agent possible, here are some tech features you should expect them to be using.
Real estate agents should be using digital tech tools to communicate with buyers and sellers. Fortunately, a little more than 50 percent of all real estate professionals today are using e-mail, smartphones, computers and more to communicate with their clients. So, if you want to find someone who will communicate with you quickly and easily, make sure you choose a real estate agent who knows how to communicate on-the-go. You should be working with a professional who has a smartphone, who answers emails quickly, and who can use their computer to find information for you simply and easily. These tools will help facilitate the process from both sides, and make sure buying or selling is a quick and smooth process.
Automated Property Alerts
If you’re looking to buy or rent, the internet is an excellent resource. A 2016 study by the National Association of Realtors showed that at least 44 percent of people used the internet to find a home that they ended up purchasing. The real estate agent you work with should be connected to real estate websites and databases that can send automated property alerts. This technology allows you to set features for properties you like or are looking for, then sends a message when something fitting those parameters becomes available. If your agent uses automated property alerts, they can become aware of the right properties quickly — then make sure you see them as fast as possible. Many times, that speed can make the difference between moving in and missing out.
Retargeted Ads from Search Results
Retargeting technology shows you ads from websites and of products you looked at previously, to remind you of your interest and encourage you to buy. Make sure you and your real estate agent are using retargeting when advertising a property you’re trying to sell or rent. That way, if people look at your website or your agent’s website, they’ll see information about your property or real estate company while they continue to browse the web. This will help remind them that they were interested in your property — and encourage them to reach out to you. Chime is a great real estate-specific platform that can help your agent use retargeted ads to bring in the right people. If you’re looking to buy or rent a home, then you should be paying attention to retargeted ads, too!
A Tailored CRM
A Customer Relationship Management platform — or CRM — is an important tool for anyone who works at a business that has clients and makes sales. Your real estate agent should be using a CRM specially-tailored for real estate agents (such as Chime), so they can keep track of your information and preferences. CRMs won’t just allow your real estate agent to store all your contact info — it will also help them know where you are in the process of buying or selling, remind them to contact you on special occasions (or when they haven’t heard from you in a long time), and so much more.